Web Content Strategy Training

Web Accessibility, SEO, and Content Planning


In the Web Content Strategy Training, we review best practices for web accessibility, SEO, and content planning. The goal of the class is to review web-writing guidelines before you create content and to learn how to best present your content to your intended audience. 


  • Runtime: Approximately 2 hours
  • Required for site editing access? Yes
  • This training is mandatory for all users before receiving access privileges.
  • This is open to new, existing, or legacy product users
  • This training is conducted currently online only. Zoom information will be sent only to registrants on the day of the event.
  • Please join the training promptly on time as a courtesy to the presenter and others that did join on time. 5 minutes after the training starts, it will be locked so others can't join. This is to avoid disruptions and allow the presenter to focus on the presentation rather than attendance.


  • New Distribution Users: This is included in your project costs. 
  • Existing Distribution users: This is included in your annual costs.
  • Legacy product users: This is included in your annual costs.


Below you find the key subject areas that we'll be going over, along with links to any associated user guides.

  1. Web Accessibility
    1. What is Web Accessibility
    2. Why is this Important
    3. Legal Risk
    4. Accessibility Checklists
    5. Writing Alt Text
    6. PDFs
    7. Screen Reader Examples
      1. Inaccessible Website Screen Reader Demo
      2. Accessible Website Screen Reader Demo
  2. SEO
    1. What is SEO and why is it important?
    2. Improving Rankings
  3. Content Planning
    1. General Strategy
      1. Tips to Improve Your Writing
    2. Determining your audience
      1. Research Your Content
      2. Content Goals
    3. Utilizing the right tools
      1. Grammerly
      2. Editorial Guidelines
    4. Avoiding Common Mistakes
      1. Follow general content strategy guidelines
        1. Names, Titles, and Degrees
        2. Phone Numbers and Addresses
      2. Avoid Improper Capitalization
      3. Ensure content consistency
      4. Avoid duplicate content
      5. Write high-context links 
    5. Organize and Structure Your Content
      1. Scannable Content
      2. Headings
  4. Implementation Examples
    1. Body Content
    2. Lists
    3. Contact Information
  5. Next Steps
    1. Complete Your Training
    2. Editing Access Process
  6. Summary

Policies and Guidelines


Additional Resources

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Presentation Slides

Web Content Strategy Training

If you need to reference what we went over in training, then view the Web Content Strategy Training slides.

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Training Recordings

A list of training videos on the Web Services Stream channel

To review a recording of a previous training, check out the Web Service Training Stream channel in office 365.

View on Stream

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