Web Content Strategy Training

Web Accessibility, SEO, and Content Planning


In the Web Content Strategy Training, we review best practices for web accessibility, SEO, and content planning. The goal of the class is to review web-writing guidelines before you create content and to learn how to best present your content to your intended audience.



  1. Web Accessibility
    1. What is Web Accessibility
    2. Why is this Important
    3. Legal Risk
    4. Accessibility Checklists
    5. Writing Alt Text
    6. PDFs
    7. Screen Reader Examples
      1. Inaccessible Website Screen Reader Demo
      2. Accessible Website Screen Reader Demo
  2. SEO
    1. What is SEO and why is it important?
    2. Improving Rankings
  3. Content Planning
    1. General Strategy
      1. Tips to Improve Your Writing
    2. Determining your audience
      1. Research Your Content
      2. Content Goals
    3. Utilizing the right tools
      1. Grammerly
      2. Editorial Guidelines
    4. Avoiding Common Mistakes
      1. Follow general content strategy guidelines
        1. Names, Titles, and Degrees
        2. Phone Numbers and Addresses
      2. Avoid Improper Capitalization
      3. Ensure content consistency
      4. Avoid duplicate content
      5. Write high-context links 
    5. Organize and Structure Your Content
      1. Scannable Content
      2. Headings
  4. Implementation Examples
    1. Body Content
    2. Lists
    3. Contact Information
  5. Next Steps
    1. Complete Your Training
    2. Editing Access Process
  6. Summary


This is included in your annual costs. 


  • Runtime: Approximately 2 hours
  • Required for site editing access? Yes
  • This training is mandatory for all users before receiving access privileges.
  • This training is conducted currently online only


  • This is open to all individuals involved in reviewing, approving, or editing website content.

How To Register

  • You will need to have a valid CU UNI to attend and access any systems involved with training.
  • Please view our Training Schedule to register for this training.
  • Please do not register on behalf of others. Individuals who need to attend should register themselves. 
  • If there are no scheduled training sessions available, please contact us to request one.

View our Training Schedule

Training Day

  • The Zoom link will be emailed only to those who have registered on the day of the event.
  • We recommend attending the Zoom individually and not as a group since this can impact attendance.
  • Attendance is taken so please ensure your name is clearly displayed in Zoom.
  • Please make sure your Zoom application is working properly before the event to avoid issues.
  • Please make sure you are not on any networks or VPNs that could impact logging into Zoom.
  • Please join the training promptly at the scheduled time out of respect for the presenter and other attendees. This helps prevent missed attendance and disruptions, allowing the presenter to focus on the presentation.
  • Taking notes is not required as we will provide a recording and slides after the training session.
  • If you have issues joining, please contact us.

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If you found the training you were looking for and are ready to get started, please check out our schedule and register.

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Presentation Slides

Web Content Strategy Training

If you need to reference what we went over in training, then view the Web Content Strategy Training slides.

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Training Recordings

A list of training videos on the Web Services Stream channel

To review a recording of a previous training, check out the Web Service Training Stream channel in office 365.

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