Web Content Strategy Training
Web Accessibility, SEO, and Content Planning

Description
In the Web Content Strategy Training, we review best practices for web accessibility, SEO, and content planning. The goal of the class is to review web-writing guidelines before you create content and to learn how to best present your content to your intended audience.
Notes
- Runtime: Approximately 2 hours
- Required for site editing access? Yes
- This training is mandatory for all users before receiving access privileges.
- This is open to new, existing, or legacy product users
- This training is conducted currently online only. Zoom information will be sent only to registrants on the day of the event.
- Please join the training promptly on time as a courtesy to the presenter and others that did join on time. 5 minutes after the training starts, it will be locked so others can't join. This is to avoid disruptions and allow the presenter to focus on the presentation rather than attendance.
Costs
- New Distribution Users: This is included in your project costs.
- Existing Distribution users: This is included in your annual costs.
- Legacy product users: This is included in your annual costs.
Agenda
Below you find the key subject areas that we'll be going over, along with links to any associated user guides.
- Web Accessibility
- SEO
- What is SEO and why is it important?
- Improving Rankings
- Content Planning
- General Strategy
- Determining your audience
- Research Your Content
- Content Goals
- Utilizing the right tools
- Grammerly
- Editorial Guidelines
- Avoiding Common Mistakes
- Follow general content strategy guidelines
- Avoid Improper Capitalization
- Ensure content consistency
- Avoid duplicate content
- Write high-context links
- Organize and Structure Your Content
- Scannable Content
- Headings
- Implementation Examples
- Body Content
- Lists
- Contact Information
- Next Steps
- Complete Your Training
- Editing Access Process
- Summary
Policies and Guidelines
Tools
- AP Stylebook
- Backlink Checker (neilpatel.com)
- Chrome Vox (Google)
- Grammarly
- Nielsen Norman Group
- Qualtrics
- Screen Reader Before and After Demonstration (W3C)
- SEO Basics: How to Do SEO For Beginners (Semrush)
- WebAIM
Additional Resources
- Web Accessibility
- Overview
- Introduction to Web Accessibility (WebAIM)
- Nearly 1 in 5 People Have a Disability in the U.S. (U.S., Census Bureau)
- 2017 Website Accessibility Lawsuit Recap: A Tough Year for Businesses (ADA Title III News & Insights)
- Accessibility requirements and guidelines
- Accessibility Guidelines (CUIMC Web Services)
- Section 508 Compliance information (section508.gov)
- Web Accessibility Initiative (WAI) (World Wide Web Consortium (W3C))
- Web Content Accessibility Guidelines (WCAG) Overview (World Wide Web Consortium (W3C))
- WCAG 2.0 A, AA, and AAA Compliance Quick Reference (World Wide Web Consortium (W3C)
- Common Tasks required for accessibility
- Accessible Design for Users With Disabilities (Nielsen Norman Group)
- Alt text for images (WebAIM)
- Links and Hypertext (WebAIM)
- Add your own subtitles & closed captions (YouTube)
- PDF Accessibility
- Create and verify PDF Accessibility with Adobe Acrobat Pro (Adobe)
- Free PDF Accessibility Checker (Access for All)
- PDF Accessibility Information (pdf-accessibility.com)
- Tutorial on Making PDFs accessible in Word (pdf-accessibility.com)
- Additional Resources
- Chrome Vox (Chrome Web Store)
- W3C Before and After Demonstration (World Wide Web Consortium (W3C))
- Overview
- SEO
- A Visual Guide to Keyword Targeting and On-Page SEO (Moz)
- SEO Copywriting (Yoast)
- SEO Copywriting: How to Write Content For People and Optimize For Google (Neilpatel.com)
- SEO Basics: How to Do SEO For Beginners (Semrush)
- Backlink Checker (NeilPatel.com)
- Content Planning
- General Strategy
- Content Strategy Resources (GatherContent)
- Content Writing
- Be Succinct! (Writing for the Web) (Nielsen Norman Group)
- Concise, SCANNABLE, and Objective: How to Write for the Web (Nielsen Norman Group)
- Topic: Writing for the Web (Nielsen Norman Group)
- Scannable Content
- 7 Tips for Presenting Bulleted Lists in Digital Content (Nielsen Norman Group)
- How Users Read on the Web (Nielsen Norman Group)
- How Chunking Helps Content Processing (Nielsen Norman Group)
- The Art of Scannable Content: How to Write for Today's Online Readers (HubSpot)
- The Step-by-Step Guide to Creating Scannable Content (QuickSprout)
- Structured Content
- First 2 Words: A Signal for the Scanning Eye (Nielsen Norman Group)
- Text Structure (Yoast)
- What’s the deal with structured content? (GatherContent)
- Writing Hyperlinks: Salient, Descriptive, Start with Keyword (Nielsen Norman Group)
- General Strategy
Get Registered

If you found the training you were looking for and are ready to get started, please check out our schedule and register.
Presentation Slides

If you need to reference what we went over in training, then view the Web Content Strategy Training slides.
Training Recordings

To review a recording of a previous training, check out the Web Service Training Stream channel in office 365.
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