Columbia Physicians Featured in Videos Nominated for New York Emmy Awards
Four video stories featuring doctors from Columbia University Vagelos College of Physicians and Surgeons and care teams from NewYork-Presbyterian/Columbia University Irving Medical Center have been nominated for New York Emmy Awards. The New York chapter of the National Academy of Television Arts & Sciences announced the nominations on June 30. The 65th Annual New York Emmy Awards ceremony will be held in October.
The videos were produced by NewYork-Presbyterian's marketing and communications teams.
The nominated stories:
‘Magical’ Marathon Moment
Category: Sports Content (Short Form)
Mark Carles, a former distance runner who was battling terminal cancer, had one wish: to watch his brother, David, cross the finish line at the NYC Marathon. Watch how Mark’s care team at NewYork-Presbyterian/Columbia University Irving Medical Center helped Mark realize his dream.
Three New Organs, One New Life: The Remarkable Story of a Triple-Transplant Recipient
Category: Health/Medical Content (Short Form)
The story describes the first-ever triple organ transplant in New York state. Raymond Fermin received two new lungs, a liver, a kidney—and a new chance at life at age 24 thanks to a 23-hour surgery performed by a multidisciplinary care team at NewYork-Presbyterian/Columbia University Irving Medical Center.
Inside the Successful Separation Surgery of Conjoined Twins: 'We Are So Grateful!'
Category: Human Interest Content (Short Form)
Nine days before the COVID-19 outbreak hit New York City, a team of 30 leading surgeons and specialists at NewYork-Presbyterian Morgan Stanley Children’s Hospital successfully separated the Jalloh sisters, conjoined twins from Sierra Leone, in a nine-hour surgery. The story followed the girls from the operating room to their remarkable recovery.
Emily Driscoll, lead video producer on NewYork-Presbyterian’s marketing and communications team, was also nominated as best director for the piece.
Dr. Tomoaki Kato’s Amazing Comeback from COVID
Category: Branded Content
An inspiring story describes how physicians and care teams at NewYork-Presbyterian/Columbia University Irving Medical Center rallied together to save one of their own and how, after nearly dying from COVID-19 in 2020, the world-renowned transplant surgeon triumphantly completed the 2021 NYC Marathon.
NewYork-Presbyterian also received a nomination for branded content for In Tragedy & Healing: Inside the Burn Center on 9/11, in which the team at the William Randolph Hearst Burn Center at NewYork-Presbyterian/Weill Cornell Medical Center reflects on caring for patients in the wake of the World Trade Center attacks and the healing that followed.
Stay Amazing
The health care system’s new brand platform and campaign, “Stay Amazing,” was nominated for best commercial.
Launched in November 2021, “Stay Amazing” encourages New Yorkers to be proactive about their health by seeking care from NewYork-Presbyterian’s leading providers—world-class doctors from Columbia and Weill Cornell Medicine.
References
This article was adapted from an article on Health Matters, an online publication of NewYork-Presbyterian.